Friday, July 15, 2011

Employee Sale Artist: Ashley Baird








Ashley Baird -

Jolie Vie Designs

“I feel wearing jewelry helps one feel more beautiful, which is why my jewelry line is called Jolie Vie Designs. Jolie Vie is French for beautiful life or pretty life.” –Ashley

Q&A With Ashley

*Describe the type of jewelry pieces you will be selling.

I will be selling earrings, bracelets and necklaces.

*What are your favorite materials to use?

My favorite materials are seed beads, as well as wire. I love how seed beads can come together in bead weaving to create something complex and unique. I enjoy wire because I can link, bend and form it to create jewelry that can be casual or formal. Because I enjoy both, I tend to find myself with a wide variety of jewelry pieces.

*What can we expect to see from you during the sale?

I have a lot of gold and neutral, blue, green, purple and pink colors in a variety of shades. The majority of my pieces can be worn every day. However, I also have several pieces that can be worn to more formal events, because they include many Swarovski crystals and more complex bead weaving techniques. I believe all of my pieces can either be dressed up or down depending on what they’re paired with.

*Any other fun selling points about your jewelry line?

Variety is what I strive for and I think I achieve it because I use many different techniques. I also use many different materials from Swarovski crystals to seed beads to semi-precious stones and more. My jewelry is fun, affordable and one-of-a-kind. Another fun selling point of mine is to use a variety of clasps, like snaps, to finish off some of my bead weaving projects. I put a lot of effort into my pieces to make them the best they can be. My goal is to help create a beautiful life for others, and to me a beautiful life includes wearing handmade, artistic jewelry created by local artists.

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